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No One is Above the Law

Monday, October 19th, 2020

The Click It or Ticket enforcement mobilization is taking place all over Texas November 16–29, 2020. Law enforcement statewide will be stepping up their efforts to ticket motorists who are not wearing a seat belt. Whether in a big pickup truck or a tiny sedan, no one is above the law.

Your seat belt is the single most effective safety device in your vehicle. If you’re traveling at 50 mph and stop suddenly, your unbuckled body will keep moving at 50 mph. Your seat belt is designed to keep you from being thrown into the dashboard or windshield—or even onto the road.

Airbags can be big lifesavers. But without seat belts, they can be ineffective and even dangerous. In a crash, seat belts ensure you’re not thrown into a fast-opening airbag—a force that could injure or kill you. You may think your airbag is going to protect you, but it’s designed to work with seat belts, not to replace them.

Driver or passenger, front seat or back, state law requires everyone in the vehicle to be buckled up. Not buckling up could cost you up to $200 in court costs and fines. Or even worse, it could cost you your life.

#EndTheStreakTX

“Click It or Ticket” with PBR’s Gorham

Wednesday, May 4th, 2016

Shorty Gorham, a member of the Professional Bull Riders Dickies DuraBullfighters
PUEBLO, Colorado — Over the next few weeks throughout Texas a familiar face will tout the safety benefits of wearing a seat belt and encourage viewers to buckle up. Shorty Gorham, a member of the Professional Bull Riders Dickies DuraBullfighters, is being featured in a Texas Department of Transportation (TxDOT) “Click It or Ticket” PSA, which will air from May 23 – June 5 on network affiliates across the state.

“Now I can help keep cowboys from getting hurt or killed both in and out of the arena,” says Gorham in the PSA.

The “Click It or Ticket” spot is part of a partnership between the country’s premiere bull riding organization, the Professional Bull Riders (PBR), and TxDOT. The partnership includes use of PBR footage and photos in PSA campaigns statewide through 2016 plus TxDOT brand exposure at PBR Touring Pro Division events in Texas from May to August.

“The PBR enjoys an incredible brand loyalty relationship with its fans,” said Karen Purcell, senior vice president/media director of Sherry Matthews Advocacy Marketing, the agency of record for TxDOT’s “Click It or Ticket” campaign. “We think the sports’ ‘cowboy’ personalities will resonate well in several key Texas markets recording the highest fatality rates for non-seat belt use.”

Texas state law now requires drivers and all passengers in a vehicle to be secured by a seat belt, including adult passengers in the back seat. Anyone unbuckled can be issued a ticket. For more information, visit https:/texasclickitorticket.com.