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“Click It or Ticket” with PBR’s Gorham

Wednesday, May 4th, 2016

Shorty Gorham, a member of the Professional Bull Riders Dickies DuraBullfighters
PUEBLO, Colorado — Over the next few weeks throughout Texas a familiar face will tout the safety benefits of wearing a seat belt and encourage viewers to buckle up. Shorty Gorham, a member of the Professional Bull Riders Dickies DuraBullfighters, is being featured in a Texas Department of Transportation (TxDOT) “Click It or Ticket” PSA, which will air from May 23 – June 5 on network affiliates across the state.

“Now I can help keep cowboys from getting hurt or killed both in and out of the arena,” says Gorham in the PSA.

The “Click It or Ticket” spot is part of a partnership between the country’s premiere bull riding organization, the Professional Bull Riders (PBR), and TxDOT. The partnership includes use of PBR footage and photos in PSA campaigns statewide through 2016 plus TxDOT brand exposure at PBR Touring Pro Division events in Texas from May to August.

“The PBR enjoys an incredible brand loyalty relationship with its fans,” said Karen Purcell, senior vice president/media director of Sherry Matthews Advocacy Marketing, the agency of record for TxDOT’s “Click It or Ticket” campaign. “We think the sports’ ‘cowboy’ personalities will resonate well in several key Texas markets recording the highest fatality rates for non-seat belt use.”

Texas state law now requires drivers and all passengers in a vehicle to be secured by a seat belt, including adult passengers in the back seat. Anyone unbuckled can be issued a ticket. For more information, visit http:/texasclickitorticket.com.

No One is Above the Law

Thursday, April 30th, 2015

The Click It or Ticket enforcement mobilization is taking place all over the state from May 18th through May 31st, 2015. Law enforcement all over Texas will be stepping up their efforts to ticket motorists who are not wearing a seat belt. Whether you drive a big pickup truck or a tiny sedan, no one is above the law.

Your seat belt is the single most effective safety device in your vehicle. If you’re traveling at 50 mph and stop suddenly, your unbuckled body will keep moving at 50 mph. Your seat belt is designed to keep you from being thrown into the dashboard or windshield — or even onto the road. Airbags can be big lifesavers. But without seat belts, they can be ineffective and even dangerous. In a crash, seat belts ensure you’re not thrown into a fast-opening airbag—a force that could injure or kill you. Driver or passenger, front seat or back, state law requires everyone in the vehicle to be buckled up. Not buckling up could cost you up to $200 in court costs and fines. Or even worse, it could cost you your life.

Enforcement Everywhere

Thursday, May 1st, 2014

Friendly Cop
The 2014 Click It or Ticket enforcement mobilization is taking place all over the state from May 19th through June 1st, 2014. Police officers will be stepping up their efforts to ticket motorists who are not wearing a seat belt. Whether motorists live in a city, the suburbs, or a rural area, local law enforcement will be out in force.

According to the National Highway Traffic Safety Administration (NHTSA), in 2012, 13,268 traffic fatalities occurred in rural locations. Out of those fatalities, 54 percent were not wearing their seat belts.

People who live in rural areas believe that the close-knit nature of their small town will get them out of a ticket. However, motorists should not think that knowing the officer who pulled them over will help them avoid a ticket. Cops are cracking down everywhere on those not wearing their seat belts. Be sure to buckle up or face a fine.

For more information visit www.nhtsa.gov/ciot.

Crackdown Dates

Friday, May 18th, 2012


From May 21 through June 3 – which includes Memorial Day weekend – thousands of law enforcement officers around the state will be working overtime to ticket anyone who isn’t buckled up.

Here’s the law in Texas: everyone in the vehicle must be secured by a seat belt. That means every rider for every ride. It doesn’t matter if you’re the driver or a passenger in the front or back seat, if you’re not buckled up, you can get a ticket.

Officers will also ticket drivers whose young passengers are not properly buckled up. Children younger than 8 years old must be in a child safety seat or booster seat unless they are taller than 4 feet, 9 inches tall. Fines are up to $250, plus court costs.

Three Strikes, You’re Out

Tuesday, May 31st, 2011


Did you know that there are technically three collisions within one crash?
1. The vehicle and another object
2. The occupant and another object (airbag, windshield, or worse)
3. The occupant’s internal organs against the inside frame of the person’s body

Seat belts save lives by reducing the impact of the 2nd and 3rd collisions. Watch the video clip below and see if you can count the three collisions. What’s stopping you?

Source: UK’s Department of Transport

Seat Belts: The Safe Bet

Monday, May 16th, 2011

Here’s a no brainer: seat beats make you safer. But how much safer? Wearing a seat belt reduces the risk of fatal injury by 45%, and in pickups, that number increases to 60%, due to the fact that pickup trucks are more likely to roll over in a crash than passenger cars.

Check out the facts:

– In 2009, 43% of Texans killed in crashes were not wearing their seat belts.

– Of the 814,403 Texans involved in crashes where there were no injuries, 98% were wearing their seat belt.

– One of every two pickup truck drivers killed in traffic crashes were not buckled up.

– Riders in the back seat who use lap and shoulder belts are more likely to survive in a crash than unrestrained occupants.

– Unbelted backseat passengers can become projectiles in a car crash: they can be tossed around inside the vehicle and even can injure or kill those in the front seat.


Download the full fact sheet here.

Seat Belts Rock

Tuesday, May 10th, 2011

Vehicle crashes are the #1 cause of teen deaths and high schools across Texas are teaming up to spread the word about how seat belts save lives.

Find out more at www.seatbeltsrock.com.

Here’s a commercial that proves seat belts rock. So crank it up, and buckle up.

Funny or Die Spoof

Friday, May 21st, 2010

This “Funny or Die” spoof may be funny, but it won’t be funny if you’re the one getting a ticket. State troopers, sheriff’s departments and local police are increasing enforcement of the state’s safety belt laws.


Watch the video here.

Inflatable Seatbelts

Wednesday, May 19th, 2010

Are inflatable seatbelts the future? Late last year, Ford announced a technology to help improve safety for passengers in the back seat—safety belts that expand like an air bag in the event of a crash. The inflatable safety belts distribute the force of a crash across a wider area of the passenger’s chest, making for a softer impact.

TxDOT’s Got Your Back

Friday, May 14th, 2010

The Texas Department of Transportation will be airing a new television PSA to give Texans a head’s up: buckling up in the backseat will save you the trouble of a ticket. From May 17 through June 6, TxDOT will sponsor a statewide campaign to remind everyone to buckle up, in both the front seat and backseat.